This July, Google is updating their Chrome web browser to explicitly notify visitors when they’ve landed on a website that is not secure. It’s likely that other web browsers will follow their lead in order to create a safer environment online.
As the necessity for online security increases, changes like this could have a negative impact on your business if you don’t take action to secure your site.
Not only will customers be less confident about doing business with a website that is not secure, either making purchases or signing up for an email list, but Google is also prioritizing sites encrypting their data to the top of the search engine results page. That means sites that are not secure will show up at the bottom, which could impact the number of site visits coming from search.
Let’s take a look at what should you do to make sure your website traffic is secure and avoid being negatively impacted by Google’s changes.
Read the complete blog, for more details.
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